Instagram

Tool 1.11 · Instagram

CPM Calculator

Calculate Cost Per Mille (CPM) and compare against channel benchmarks.

Campaign data

Ad spend

CA$

Impressions

CPM

CA$0.00

●Average

Industry benchmarks

Instagram Feed CA$5–CA$12

Instagram Reels CA$3–CA$8

TikTok Ads CA$4–CA$10

YouTube Ads CA$8–CA$25

Facebook Feed CA$7–CA$14

LinkedIn CA$20–CA$45

Need a lower CPM?

Buying followers has an effective CPM of <CA$1 — no auction, flat pricing

How accurate is this?

Our formulas are derived from publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.

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Is my data stored?

No. All calculations run locally in your browser — no account required.

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Can I use this commercially?

Yes. You're welcome to use this tool for your own work, clients and pitches. A link back to canadianfollowers.ca is appreciated.