Instagram

Tool 1.12 · Instagram

Influencer ROI Calculator

Calculate ROI and ROAS for an influencer campaign.

Campaign results

Campaign spend

CA$

Revenue (attributed)

CA$

ROI

● Marginal

ROAS

0×

Break-even at

CA$0

Margin above BE

CA$0

Industry benchmark: good influencer campaigns run 5–7× ROAS. Below 2× means time to optimize.

Boost your campaign reach

Boost the creator's followers before launch — more reach, higher ROAS

How accurate is this?

Our formulas are derived from publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.

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Is my data stored?

No. All calculations run locally in your browser — no account required.

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Can I use this commercially?

Yes. You're welcome to use this tool for your own work, clients and pitches. A link back to canadianfollowers.ca is appreciated.