Instagram
Tool 1.8 · Instagram
Instagram Reach Calculator
Estimate your organic reach per post.
Your account
Account type
Estimated reach per post
— – —
Reach distribution
5.0%
7.5%
10.0%
12.5%
15.0%
17.5%
20.0%
Reach depends heavily on post recency, content type and hashtag strategy. Reels average 30–50% higher reach than feed posts.
Boost your reach
More followers = larger absolute reach per post
About this tool
How accurate is this?
Our formulas are derived from publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.
Is my data stored?
No. All calculations run locally in your browser — no account required.
Can I use this commercially?
Yes. You're welcome to use this tool for your own work, clients and pitches. A link back to canadianfollowers.ca is appreciated.