Instagram
Tool 1.1 · Instagram
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from followers, likes and comments. Compare against benchmarks.
Your numbers
Enter your last-10-posts averages for an accurate score.
Engagement Rate
0.00%
<1%
Low
1–3%
Avg.
3–6%
Good
>6%
Top
Tip:
Low engagement?
Boost your reach with more followers — from CA$1.99
About this tool
How accurate is this?
Our formulas are derived from publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.
Is my data stored?
No. All calculations run locally in your browser — no account required.
Can I use this commercially?
Yes. You're welcome to use this tool for your own work, clients and pitches. A link back to canadianfollowers.ca is appreciated.