Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate from followers, likes and comments. Compare against benchmarks.

Your numbers

Enter your last-10-posts averages for an accurate score.

Number of followers

Average likes per post

likes

Average comments per post

comments

Engagement Rate

0.00%

● Average

<1%

Low

1–3%

Avg.

3–6%

Good

>6%

Top

Tip:

Low engagement?

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How accurate is this?

Our formulas are derived from publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.

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Is my data stored?

No. All calculations run locally in your browser — no account required.

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Can I use this commercially?

Yes. You're welcome to use this tool for your own work, clients and pitches. A link back to canadianfollowers.ca is appreciated.